Presumed president-elect Joe Biden may already be preparing a new executive order mandating the use of masks in public, but new research suggests that more and more people in the United States – and around the world – are ignoring the edicts and/or advice from governments and their health experts in order to do things they highly value – like travel.
Travel industry consulting firm Oliver Wyman this week issued a report based on recent surveys of travelers in the U.S. and eight other nations showing that a growing percentage of people believe it’s now okay to travel despite what various governments and big-name health agencies like the World Health Organization and the Centers for Disease Control are saying
Additionally, popular travel website TripAdvisor
Taken together, the results of those two surveys would seem to indicate that more and more travelers are willing to accept somewhat higher health risks in order to do those things they really want to do (or, put another way, to not do as they’re told).
Bruce Spear, an Oliver Wyman partner who lead the analysis of his company’s October survey of mostly business travelers from the U.S., Canada, Australia, China, France, Germany, Italy, Spain and the United Kingdom also suggested that news this week of significant success in final stage trials of a Covid-19 vaccine by Phizer and BioNTech will encourage even more people to take a individualistic and less submissive position on determining when it’s safe to travel.
“Personal judgment is now the leading factor for deciding to travel, ahead of government restrictions, advice from the World Health Organization or even having a vaccine,” Spear said.
Of course, none of this new data and analysis means that the travel industry is about to explode out of its worst ever – by far – demand slump.
Oliver Wyman’s survey showed that 18% of its respondents believe that its safe for them