Madrid’s first new grand hotel in almost half a century has more than enough to recommend it to even the most discerning and demanding of visitors.
As well as a presidential suite for VIPs and their bodyguards, there is a spa, a handy branch of Hermès, and a restaurant by the three Michelin-starred chef Dani García, whose rooftop terrace appears to float high above the busy streets of the city centre.
The only thing the Four Seasons lacks is guests. Its restaurant is doing well and the hotel’s elegant lobby is full of business types and well-heeled coffee drinkers, but only 50 of its 200 rooms have been made available since it opened at the end of September.
Like the rest of Spain, the hotel is watching and waiting to see what happens next with Covid-19 – and visitors.
“In 2019, Spain had 84 million tourists,” said Carlos Lamela, the architect whose firm spent almost a decade painstakingly converting the seven former bank buildings in the heart of the city into a hotel, luxury shopping centre and private residences. “This year, it’s about 20 million visitors. We don’t know what’s going to happen next year. It’s a question of just holding on.”
Lamela compared the challenges of the €600m Centro Canalejas project – such as excavating a car park for 400 vehicles and coming up with a way to drive corridors through different buildings on different levels – to marquetry or doing an enormous Rubik’s Cube.
None of these challenges, however, has come anywhere close to the difficulties thrown up by the pandemic. “I think we’re going to go through some very difficult times indeed over the coming months or even years,” he said.
The figures bear out his prognosis. According to the Hotel Business Association of Madrid, the occupancy rate throughout the Madrid region is about 15%. Those hotels that have reopened after the national lockdown are running with only 20-25% of their full staff, with the rest on furlough.
“The short- to medium-term outlook isn’t encouraging,” said a spokeswoman for the association. “There’s a great deal of uncertainty in the sector globally when it comes to international mobility and capacity. Even though the government has extended the temporary furlough scheme until 31 January, there’s no doubt that the hotel and tourist sector will continue to bear the brunt of this economic crisis.”
Jorge Marichal, head of the Spanish hotel owners association, Cehat, said the situation was bleak and the government needed to do more to help the tourist sector, which makes up about 12% of Spain’s GDP. “In terms of demand, the sector has practically come to a halt,” he said. “It needs shock measures to keep up liquidity and a rescue plan.”
Much would depend, he added, on whether some of the winter season in areas such as the Canary islands could be salvaged through safe travel corridors.
While the situation is looking dire for the hotel trade, Madrid’s bars and restaurants are still open despite the