Tag: Chain

Accor and Hoxton hotel chain to merge boutique brands

Accor, Europe’s largest hotel company, is merging a quarter of its brands into a new $1bn company with the owner of the Hoxton hotel chain in a bid to move away from a traditional overnight accommodation model that was already being shaken up before the pandemic.

The new entity, which will operate under the Hoxton owner Ennismore’s name, will be two-thirds owned by Accor and a third by Sharan Pasricha, Ennismore’s founder, following the cash-free merger.

It will operate as an umbrella company for Accor’s 10 lifestyle brands including Mondrian and SLS as well as the Hoxton, which owns nine hotels, the luxury Gleneagles estate in Scotland and Working From_, a shared workspace company.

Sébastien Bazin, Accor’s chief executive, said that the venture was “not related to Covid”, but reflected increasing interest from customers for boutique hotels that acted as desirable destinations in their own right.

He defined these as hotels in which more than 40 per cent of revenues came from food, drink and entertainment and where the majority of clientele were locals — something that the Hoxton has pioneered by focusing its efforts on attracting young city dwellers to its ground-floor bars and restaurants.

Mr Pasricha will head up the company as co-chief executive alongside Accor’s chief development officer Gaurav Bhushan.

The group will start out with 73 hotels and an enterprise value of about $1bn, with deals signed to develop 110 other sites, mostly under the Hoxton and Mondrian names. It will also run more than 150 restaurants and is expected to achieve earnings before interest, taxes, depreciation and amortisation of more than €100m “in the mid term”, according to Accor.

To create the new company, Accor also announced on Tuesday that it had spent €300m taking full ownership of sbe, which owns four of the brands that will now operate under Ennismore. Including the sbe transaction, Mr Bazin said Accor had spent less than $500m in total buying the remaining stakes in its lifestyle hotel brands over the past few years.

Last month, Accor said that it had €4bn liquidity to see it through the remainder of the crisis.

Large hotel chains such as Accor and rivals IHG, Marriott and Hilton have accelerated efforts to diversify their operations away from business travel and corporate events fearing that a new-found familiarity with remote conferencing will last beyond the pandemic.

Hilton has rented several of its hotels out as student accommodation, while Marriott, Accor and Radisson have all stepped up efforts to encourage consumers to use their hotels as co-working spaces.

Mr Bhushan said that the pandemic had made Accor “look at a cold hard level about how to drive revenue from every square metre of space”, something that Mr Pasricha added that lifestyle brands such as Hoxton, which derives about 60 per cent of its sales from food and drink, were better suited to.

Mr Pasricha said that he expected about 10 per cent of corporate travel would not return but that hotels such as Gleneagles

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This hotel chain is letting you take advantage of your freedom to work anywhere


So, let’s say you’re one of the millions of people who suddenly and unexpectedly became a full-time remote worker earlier this year. 

Let’s say you’re also one of the millions of people who is pondering a move to a new city — somewhere cheaper, less crowded, with more space — but not sure how to go about it. 

A creative solution from Marriott

Bonvoy is giving people the opportunity to take advantage of their newfound freedom to work anywhere, and it’s the perfect way to go check out a new place without even taking any paid time off. 

Also see: Countries that will give you a remote-work visa, and how to get to them

Marriott Bonvoy’s Work Anywhere program offers remote workers a few different options to use their hotels as offices and/or home bases to experience a new place. The program’s “Stay Pass” offers early check-ins and late checkouts and is designed to combine the best parts of a hotel stay with the ideal conditions to be productive and get work done in new surroundings, including:

  • Fast and reliable Wi-Fi and technology
  • Clean and disinfected places to work
  • Ample desk space with a comfortable chair and plenty of nearby electrical outlets
  • Modern space with a view and natural light
  • Peace and quiet with no distractions
  • A $10 food and beverage credit 
  • Access to hotel perks like the gym and pool

Available at nearly 2,000 hotels world-wide, the “Stay Pass” can be used to work remotely in a new city you’re curious about, or you can book a staycation in your own city to get out of your home office (read: dining room table) and away from the many distractions so many of us are dealing with working from home. 

Read the original article on Livability.

  • These are the Top 100 Best Places to Live in America in 2020

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1 Hotel Chain Is Going to Great Lengths to Attract Guests

The coronavirus pandemic has had a devastating effect on the hotel industry. Hotels have seen a 50% decline in revenue this year coupled with an 80% vacancy rate, and 2020 is projected to be the worst year on record for the industry as a whole.

It’s for this reason that one hotel chain is thinking outside the box in its latest marketing initiative. Millennium Hotels and Resorts (MHR) has officially launched a yacht-cation escape package, which allows hotel guests to board a luxury yacht as part of their stay and enjoy a sailing adventure. While this package is currently available in Southeast Asia, if it proves successful, MHR could seek to expand it — and other hotels might aim to offer similarly creative vacation packages.

A unique approach to a growing problem

The travel industry has been sluggish since the pandemic took hold. Not only are individuals cutting back on leisure travel due to safety concerns and financial constraints (let’s not forget that millions of Americans have lost their jobs in the course of the ongoing recession), but companies are limiting business travel as well, opting for virtual conferences over in-person gatherings. All of this has battered the hotel industry, which is growing increasingly desperate for revenue by the day, so it’s not surprising to see at least one hotel chain taking its marketing efforts in a brand-new direction.

This new offering from MHR is actually effective for a couple of reasons. First, it’s different. Skittish travelers may be more willing to pack their bags and throw caution to the wind if, in return, they actually get to experience the wind in their hair. Furthermore, the yacht-cation can appeal to locals as well as visitors who need to board a plane to take advantage of it. That opens up a more extensive market.

Will more hotels follow suit?

The fact that one hotel chain has managed to get creative in a crunch doesn’t mean that hotels will be magically saved. But if more hotels take a similar approach to drawing in guests, it could be just the thing that infuses some revenue into a struggling industry and calms investors’ nerves.

Of course, offering yacht excursions won’t be practical or possible for most hotels. But higher-end establishments may want to jump on MHR’s good idea and start thinking of ways to offer a unique luxury experience that appeals to stay-cationers and out-of-towners alike. The near-term challenge, of course, will be crafting experiences that are exceptional yet safe. With the pandemic still raging, many otherwise good ideas will inevitably be off the table.

Still, right now, hotels need revenue to stay afloat until the pandemic ends and a surge in demand kicks in, and so operators and marketing gurus alike will need to put their thinking caps on and come up with different, cost-effective ways to entice guests to book a stay. This is especially important given that holiday travel will likely be slow due to the greater crisis at hand.


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The founder of Aman Resorts is launching a new ryokan hotel chain for the modern age

It was in 1950s Tokyo, while working as a correspondent for Time magazine, that Adrian Zecha first stayed in a traditional Japanese ryokan inn, a memory that has clearly endured.

Fast-forward more than six decades and the legendary hotelier and founder of the hugely influential hotel brand Aman Resorts is returning to his roots – with the launch of a new ryokan-inspired hotel brand in Japan.

The new brand, called Azumi, created with Japanese hospitality group Naru Developments, will offer a modern interpretation of the nation’s iconic ryokan inns, long famed for their atmospheric traditional settings and unrivalled service.

The first Azumi will open on an island in the Seto Inland Sea in spring next year, with a focus on harmonising tradition with innovation, in terms of food, design and wellness.

Shiro Miura, a Kyoto architect renowned for his sensitive contemporary interpretations of traditional Japanese architecture (including hotel Malda Kyoto, among others), is working on the new project, alongside a team of artisans, artists and gardeners from across Japan.

The Seto Inland Sea is known as the Mediterranean of Japan

© Ippei Naoi/tororo

• 15 incredible ryokans that will make you want to live in Japan

“In the 1950s […] I lived in Tokyo in the hustle and bustle of the city, which was exciting, but I quickly found myself drawn to the peaceful escape of ryokan culture,”  Zecha tells the Telegraph.

“I discovered a favourite ryokan and developed a close relationship with the family who owned it. I have always remembered the unique hospitality I received there, not as a paying guest but rather a cherished family friend. This close relationship with the family who owned the ryokan, and the community that surrounded them, made the place an extension of my own home in Tokyo.

“Fast-forward to today [and] many ryokans have failed to update to the modern world, many are in financial trouble, but some remain as beautiful as they were 50 years ago. In launching Azumi with my co-founders Yuta Oka and Fumitomo Hayase, whom I met when they both worked at Aman with me, we plan to respectfully update the ryokan for the modern era.”

Yuta Oka, director of Azumi and co-founder of Naru Developments, adds: “When I first met Adrian in Singapore and told him that I was Japanese, he said ‘Well you have a beautiful culture – ryokans.’ When Adrian left Aman, it became a dream for me to work with him on updating and rejuvenating ryokans.”

Zecha famously revolutionised modern hotel concepts with the launch of Aman in Phuket in 1988. Amanpuri sparked not only a global tribe of so-called Aman junkies, but also a new generation of deluxe hotels with minimalist design and intuitive service in dramatic natural settings.

Adrian Zecha at Amanpuri, Thailand

© 2001 Peter Charlesworth/Peter Charlesworth

• 10 hotels that capture the spirit of Japan

Now in his late 80s, Zecha is showing no signs of slowing down. After leaving the Aman Group six years ago,

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India’s Top Rated Budget Hotel Chain

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