Tag: Atari

Atari video game hotel concept art teases futuristic cyberpunk theme

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Atari released concept art for one of its new video game-themed hotels.


Atari

New concept art from Atari has given us a peek at one of the establishments in its future line of video game-themed hotels. From the images, it looks like it could have some influences from Blade Runner and Tron. It’s also possible this could be one of the first hotels planned for Las Vegas or Phoenix.

Atari’s hotel line is meant to reflect the history and future of video games. The video game company teamed up with architecture and design firm Gensler to bring this pop culture project to life. 

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Concept art suggests this is what the hotel will look like. 


Atari

“Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation,” Atari CEO Fred Chesnais said in a release. 

Read more: Atari VCS is getting thousands of retro games

The video game company announced in January that it would be opening eight video-game themed hotels in two locations in California — San Francisco and San Jose — as well as in Austin, Texas; Chicago; Denver; Las Vegas; and Seattle. Atari said the hotels would offer an “immersive” gaming experience including AR and VR. 

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This is what the back of the hotel could look like, according to the concept images. 


Atari

CNET reached out to Atari for further information and we’ll update when we hear back. 

You can sign up to be an Atari Hotels member for news and offers now.


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Atari Hotel’s Concept Art Shows Off a Futuristic, Cyberpunk-Style Hotel

GSD Group and Gensler have revealed their concept art for the upcoming Atari Hotels that are set to open in Las Vegas, Nevada and Phoenix, Arizona, and they look like something pulled out off a Cyberpunk-style future.The Atari Hotels are meant to be pop culture and video game-inspired, and GSD Group also has plans to have more locations in Austin, Chicago, Denver, San Fransisco, San Joe, and Seattle in the future.

Atari Hotel Concept Art

Atari, known for such classic as Asteroids, Centipede, and PONG, is looking to offer “guests a wholly unique hospitality experience inspired by, and built with, classic and modern video game culture in mind” with these new hotels.

Atari Hotels, which were announced earlier this year, will allow guests to “enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive Atari Hotels merchandise, and play the night away in retro-style gaming arcades.”

There will also be a speakeasy and nightclub, themed restaurants and bars, and much more.“I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be,” said Fred Chesnais, CEO of Atari®. “Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation.”

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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.

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Atari Hotel in Arizona one step closer to reality

A proposed Atari Hotel is closer to becoming a reality, although no site has been chosen yet.

PHOENIX — A proposed Atari Hotel concept is closer to reality as the developers released new renderings of what the large-scale project would look like.

The developers licensed the Atari name and plan to develop multiple hotels and video-game-based entertainment venues around the country, starting in Las Vegas and Phoenix. 

The Atari Hotels would feature a retro-inspired style along with, of course, lots of video games.

“The gaming world didn’t slow down, not one single bit during COVID,” developer and CEO Shelly Murphy said, “If anything it shot up.”

Couple a hotel with the nostalgia of a 1980s brand like Atari, Murphy believes they will have a hit. 

“They’re embracing the nostalgia,” she said. “They’re embracing these nostalgic brands.”

Murphy said the idea for an Atari-themed hotel chain came from that nostalgia, and a well-placed contact in the industry: Steve Wozniak, co-founder of Apple. Murphy said Wozniak, who was one of the original employees of Atari, greased the wheels.

They secured the rights to the Atari name and went public with the project in January of this year. 

“My phone was ringing from Tokyo to the Netherlands, from Hong Kong to Germany,” Murphy said. “It was really insane.”

Murphy said right now there is no site chosen for the Arizona location. They were considering a downtown plot, but found they would need more room for the massive entertainment complex attached to the hotel, Murphy said.

That complex, which Murphy said will feature video games from every kind of company, not just Atari, will include:

  • Retro-style gaming arcades
  • Pop-culture-themed bars and restaurants
  • State of the art esports multiplex
  • Multi-purpose gaming arena
  • Experiential and immersive entertainment

Exact timelines are still up in the air, but Murphy said the team hopes to choose a Las Vegas location by the end of 2020 with a Phoenix location at the beginning of 2021. The hotels would open roughly two years after that, she said. 

“We are so excited about this project,” Murphy said. “It is 100% going to happen.”

FROM JANUARY: Video game-themed Atari Hotel planned for downtown Phoenix

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