Tag: Aggregator

Could a Review Aggregator Benefit Your Vacation Rental Business?

Online reviews are an excellent way for property owners to get feedback on their vacation rentals. Reviews from past guests — especially five-star ones — are one of the best ways to attract new renters and keep your rental booked all season.

But there are a lot of vacation rental sites out there, and you’ve likely got your rental property listed on several of them. That means your reviews are scattered across the internet, making it difficult to see at a glance to see whether your property is a hit with renters. A review aggregator can make a world of difference in your vacation property bookings.

What is a review aggregator?

A review aggregator is a digital tool that gathers reviews of a product or service from all corners of the internet. For real estate investors who specialize in vacation rentals, this involves collecting all the reviews left by previous renters on any of the many listing sites your property might appear on. An aggregator brings all of those reviews into one place for easy analysis.

Revyoos is one such review aggregator, marketed as the only all-in one tool property investors can use to analyze renter feedback on their short-term rentals. At this year’s Vacation Rental World Summit, it won the VrTech Startup Competition, which recognizes the most innovative startup focused on the vacation rental industry.

Revyoos helps property investors by aggregating review data, which they can then upload as a widget on their own website. Collecting all those reviews in one spot improves SEO rankings, increases credibility, and tracks conversions — which can lead to more renters.

Social proof for your property

Online reviews provide the valuable social proof you need to attract people to your vacation rental. Social proof is the idea that people will buy or do things — like book a vacation — based on what people have done before them. That’s why online reviews are so powerful and it’s so important to aggregate your reviews in one place.

For example, a single five-star review on 50 different sites doesn’t pack the same punch as seeing all of those 50 great reviews in one setting. If you’ve got mixed reviews, a review aggregator could be your saving grace — bringing the reviews together for an average rating might, in essence, cancel out those not-so-great experiences.

And here’s something to consider: Even a less-than-glowing review can lend credibility to the other reviews your listing has. Stellar ratings might give renters peace of mind they’ll have a pleasant stay, but the occasional lackluster review might lead them to believe the reviews are written by “real” people and not paid for.

The benefits of using an aggregator

If you have a fully booked vacation rental based on word of mouth and returning vacationers, you likely aren’t relying on property listing sites to begin with. But if you’re newer to the short-term rental game or have multiple properties available, listing sites like Airbnb, VRBO, and others are your lifeline. Here

Continue reading

Pauline Frommer: A Worthy Vacation Rental Search Aggregator Has Arrived

Fewer travelers may be hitting the road right now, but among those still traveling, the top accommodation choices have shifted dramatically from a year ago.

As I wrote last week, more people are choosing vacation rentals over hotels. The change has made Airbnbs more expensive than hotels in most North American markets.

We’ve also seen a huge uptick in the percentage of travelers choosing RVs, tents, farm stays, houseboats, and other forms of lodging where social distancing is easier to control.

Enter VacationHomeRents.com, a new website that made a debut in August as soft as summer rain. Almost no one heard about it, which I suppose isn’t surprising in this period of significantly diminished travel.

Although the timing of its introduction was difficult, VacationHomeRents has an advantage. It searches for travel that suits our needs in 2020.

As an aggregator (also known as a metasearch engine), VacationHomeRents.com is a super-searcher that collects results from lots of other accommodation search sites.

It doesn’t stop at hotels and vacation rentals, like much of the competition. With one search, it’s possible to find a wide range of novel possibilities, including floating options, four-wheeled housing, high-end specialty selections like manor houses and chateaux, plus the usual condos and hotel rooms.

The site manages to gather its unusually long list of options by gathering results from Vrbo, Booking.com, Outdoorsy, Airbnb, and several other major, but wildly varied, sites.

And the results from VacationHomeRents are solid.

A search for San Diego, for example, took me to listings for “Sunset Dream Houseboats” ($399/night), a few hostels ($29/night on average), a range of apartments (from $89 to $875 a night for a “compound”), and a spectrum of hotels from $59 to $289 a night. Those prices hold up well against what I found on other search engines for San Diego for the same time period.

When I looked for vacations in the vicinity of Yellowstone National Park, I was able to cut my costs almost in half by engaging the site’s “Type of Place” filter to look for recreational vehicles. Those results started at $79/night for a stationary RV serving as base camp for me to explore the park with a rental car.

I found similarly impressive and varied options when I searched for beds in New York City; Pittsfield, Massachusetts; and Puerto Plata, in the Dominican Republic.

At my request, the company did an analysis of its bookings in the past two weeks. I learned that some 75% of users were planning travel for October and November—in effect, last-minute bookings. About 44% of those users sought lodgings for stays within two weeks. (This matches trends I’ve heard reported by other booking engines, too.)

The site’s most popular destinations are not the ones we would have seen in 2019 (New York City, Orlando, and Las Vegas). Instead, travelers are heading to rural destinations. The top five right now are Big Bear Lake, California; Gatlinburg, Tennessee; Yosemite National Park, California; Ellicottville in western New York; and Truckee, California,

Continue reading