Two female travel companies, Solo Female Travelers and SheFari, have partnered to launch the largest-scale global survey ever conducted for the solo female travel niche. The brands have created two online questionnaires: one for women who have traveled solo, and one for those who have not, which will be open to global participants until Dec. 9, 2020. The goal is to collect 10,000 responses.
“The purpose of the survey is to give a voice to women who travel on their own – or wish to – while identifying top preferences, interests, fears, and motivations surrounding solo travel,” explains Mar Pages, co-founder, along with Meg Jerrard, of Solo Female Travelers. “Despite women booking over 80 percent of travel and a growing interest in solo travel, little comprehensive research has been done on solo female travel trends, preferences and behaviors.”
She adds, “The survey results and insights will be shared publicly in an effort to inform, advise and help shape the travel industry’s products and services to better reflect the solo female travel consumer.”
Solo Female Travelers is one of the first global communities of women who travel solo and counts over 72,000 solo female travelers from all over the world. In building the community the founders envisioned a space which would thrive on a diverse range of world views, perceptions, and opinions, and have achieved a supportive and empowering space where women can come for inspiration, travel advice and safety tips, and to robustly discuss current issues, share stories, experiences and connect with other female travelers.
SheFari connects women through transformative journeys, from unique retreats to unforgettable group adventures. Ideal for solo travelers, SheFari trips offer a variety of activities and styles created for intrepid women.
Pages is a former telecommunications strategy consultant and ex-Googler turned online entrepreneur. After 15 years in the corporate world, she founded Once in a Lifetime Journey, a luxury and out of the ordinary travel portal that specializes in exclusive hotels, unique destinations and the least visited countries. She also advises travel businesses on social, influencer and digital marketing campaigns, bridging the gap between brands and content creators. She is a long term expat from Barcelona currently residing in Singapore. She has visited over 115 and is on a quest to travel to them all.
Jerrard is an Australian journalist, founder and editor of Mapping Megan, a niche adventure travel blog with a focus on cultural immersion, authentic discovery and incredible journeys. She visits off-the-beaten-path destinations to cover corners of the globe which still remain relatively undiscovered. Having visited over 50 countries across all seven continents, she has accumulated a wealth of knowledge about what the world has to offer.