FRISCO — Frisco Town Council members signed off on the new Comprehensive Vision & Project Implementation Plan for the Frisco Adventure Park at the Peninsula Recreation Area.
The final plan represents more than a year of development through public meetings, stakeholder interviews, advisory committee hearings and more, and will serve as a guiding document for officials to gradually improve one of the town’s most prized amenities over the coming years.
“This was a really monumental effort,” said council member Melissa Sherburne. “We set out two, maybe three years ago at this point to have a collective vision for this area, and to be moving forward with purpose and strategy so that future councils really understand what the community vision for this area is.”
The plan was put together in partnership between Frisco, Lose Design and Sports Facilities Advisory. In total, the vision would cost about $30 million to implement in its entirety, but officials are planning on making the upgrades over time based on financial considerations, community feedback and necessity.
The plan’s goals are broken down into three categories: revenue generating opportunities, operational efficiencies and value-added enhancements. The idea is that officials will be able to add amenities and improvements piece by piece in a way that’s sustainable, with increased revenue coming in to help fund projects.
“We really thoughtfully went through all these elements to find out what should be tackled first, and what our biggest issues are,” said Diane McBride, Frisco’s director of recreation. “We’ve got issues with crowding, storage and concerns about navigating the location. So we’ve taken those items we’ve heard from the town, staff and the community and made those high priority. …
“But we realize there are opportunities to generate revenue. In terms of how you invest in this and make changes, when you add on you have to decide what that means for generating potential revenue from that site for saving and building future amenities as well.”
What has been budgeted so far is $210,000 for the design and development of a wedding overlook and a new Village Center, a part of the Recreation Village that will serve as a centerpiece of the area’s eventual redesign.
The Recreation Village is meant to serve as the park’s new base camp, encompassing a new Village Center that would house all administrative functions, concessions, classrooms and more. The village would also include a new activity center, ice rink, art installations and renovations to the day lodge and Nordic center.
The plan also includes a new wayfinding system which will incorporate better lighting and signage for pedestrians and vehicles. It’ll serve as a means to both define the character of the park and help visitors find their way around. There are also ideas for improving transportation issues on a broader scale, like adding the Adventure Park along the Summit Stage bus route, increasing parking capacity and creating a bypass for recpath users.
“It’s all organized in a way that makes it a lot easier and more efficient in so many ways,” McBride said. “We’re working right now on implementing the trails plan that we have with the Forest Service, and a lot of changes happened out there this year. All of that will connect into the more built environment down at the Recreation Village, and the development that we’ll start to see there over time.”
Other potential future amenities are dotted throughout the adventure park, including a ropes course, overlooks, art installations and community spaces.
It will likely be a while before any headway is made on most of the ideas laid out in the plan, but town staff said it will allow officials to be flexible in switching up priorities based on funding and community input into the future.
“Our council has been very supportive of having a plan that’s well written and makes sense in terms of balancing the needs of the local community, as well as the opportunities we have for our visitors,” McBride said. “This is a long term plan, and we said from the beginning it will take some time to implement. But it’s the first step in going forward, getting the area developed, and getting it operating exceptionally well.”