Tag: Trending

The Day – Vacation Areas are Trending Amid Pandemic

Impacts from the coronavirus pandemic have rippled out to traditional vacation destinations, which are seeing increased interest from homebuyers as shifting priorities and preferences transform where and how people want to live.

Page views of for-sale listings are up nearly 50% from a year ago in metro areas typically considered vacation destinations, defined as metros with at least 65,000 people and five times more vacation homes than the U.S. as a whole. That’s compared to a 37% increase in page views nationally. Vacation metros seeing an uptick in demand include places like the Jersey Shore area, Myrtle Beach, S.C., Key West, Fla., Lake Tahoe, Nev., Cape Cod, Mass., and Park City, Utah.

Newly pending home sales are also climbing in many of these vacation markets, with 90 percent of the markets analyzed experiencing growth and half up at least 30% from last year. Places like  Salisbury, Md. (near Ocean City), Traverse City, Mich., located along the shores of Lake Michigan, and Brainerd, Minn., a forest and lake region along the Mississippi River, were among areas following this trend. Those three areas all saw year-over-year pending sales increases of more than 30%.

“As millions of office workers transitioned to working from home during the pandemic, many of them reconsidered where they might like to live now that the commute no longer mattered,” said Zillow senior economist Jeff Tucker. “Vacation towns beckoned to many buyers, offering natural amenities like proximity to the ocean and mountains, along with robust retail and restaurant industries to serve traditional seasonal visitors. It’s too early to tell how many of these new vacation town home buyers are moving permanently or planning to return after the pandemic—they may not even know yet themselves—but owning a second home in a traditional vacation area provides a lot of long-term flexibility.”

It’s not just page views and home sale growth that are up in those hot vacation spots. Homes for sale in those metros also are seeing more “favorites” on Zillow, which is a way for people to catalog listings so they can return to or share them with someone later. Zillow research has shown highly-saved homes sell faster and for more money.

Listings for homes for sale in Key West, for example, are saved 8.7 times more often than listings nationwide. In Hilton Head and the Poconos, listings see more than five times the typical share of favorites. The next four vacation areas with the highest share of favorites are all in Florida—Panama City, Naples, Fort Myers and Punta Gorda all seeing at least three times more favorites than the nation at large.

“The recent spike could be due to international travel restrictions and the ability to work and school from home,” said Tommy Mack, a Best of Zillow Premier Agent with Coastal Collection Real Estate in the Florida Keys. “I have many new clients who say they’ve always wanted to move here and now they can because of changes in day-to-day life from Covid.”

Vacation spots in the Northeast

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Vacation Spots Trending as Interest in Second Homes Surges

Affordable Beach TownsAs interest rates have dropped to record-breaking lows and many Americans now find themselves being able to work remotely, there has been a sudden peak in demand for second homes and vacation homes. 

According to research conducted by Point2Homes, second home buyers are looking into purchasing vacation homes at increasingly high levels this year. Demand for vacation homes has now reached a five-year high. 

Point2Homes discovered Google search trends revealing that terms such as “buying a 2nd/second home” and “buying a vacation home” have become more popular over the past few months. The report shows that interest in second homes and vacation properties grew by 235% above July 2019 and 103% over August of last year. 

Home prices had been on the rise just before the pandemic spread across the country, causing less interest in purchasing second homes. Since the pandemic, lockdown measures and working from home became the new norm, causing many Americans to search for an escape. Hunting for a new vacation home seems to be a popular way to do just that. 

Some vacation hot spots have been especially trendy on Google searches. The location that has seen the greatest increase in interest is Big Sky, Montana. The popularity of keywords “big sky house” on Google had a 177% year-over-year increase. 

The second top-trending location is Fort Bragg, California, which had a 143% increase in consumer interest since 2019. The other top three vacation spots with the most increase in interest were Harbor Springs, Michigan had a 70% increase, Gulf Shores, Alabama, which saw a 47% rise in searches, and Waikoloa, Hawaii, which had a 38% growth in popularity since last year.

Point2Homes also found that some vacation spots, such as “southeastern destinations of Key West, Myrtle Beach, Destin, Blue Ridge and Kissimmee,” which had waning interest before this year, have either bounced back to the same level of popularity they had five years ago or have developed even more interest among potential second home buyers.

The top five luxury destinations which “returned to their pre-pandemic levels by mid-summer” include Aspen, Colorado; Park City, Utah; Palm Springs, California and Newport Beach, California.

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